Advertising for the Curious: For College Students - Best College Majors, College Scholarships, Educational Research, Career Choices, and Success Stories Jef Richards

ISBN:

Published: February 21st 2015

Kindle Edition

135 pages


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Advertising for the Curious: For College Students - Best College Majors, College Scholarships, Educational Research, Career Choices, and Success Stories  by  Jef Richards

Advertising for the Curious: For College Students - Best College Majors, College Scholarships, Educational Research, Career Choices, and Success Stories by Jef Richards
February 21st 2015 | Kindle Edition | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 135 pages | ISBN: | 4.15 Mb

Are you interested in pursuing a bachelor’s, master’s, or doctorate degree in Advertising? How to decide if Advertising is right for you?Perhaps you may be interested in reading Tom’s and Kate’s story below.***Why study advertising?Tom was askingMoreAre you interested in pursuing a bachelor’s, master’s, or doctorate degree in Advertising? How to decide if Advertising is right for you?Perhaps you may be interested in reading Tom’s and Kate’s story below.***Why study advertising?Tom was asking himself that question as he prepared another espresso for a customer.

He’d been at this job since his second year in college. Even though he’d graduated a year ago, he still hadn’t broken into the finance industry like he’d planned.And last week he’d met Kate at the alumni breakfast on campus. She’d been sure of her major and career all through college. He’d thought advertising was boring, but there she was, all smiles.“What are you up to these days?” he’d asked.“Oh, I’m working at that new online advertising campaign for this special digital product,” she replied.“So you’re still doing advertising?” He tried to keep the cynicism out of his voice.“I guess you could say that.

But it’s not like the group assignment we did in the advertising class. I’m undertaking alpha-beta test analyzing various advertising and branding strategies that could help with promoting this product,” she enthused.As she spoke about her work, John couldn’t help but notice the sparkle in her eyes.“I’m glad for you,” he genuinely said. “Looks like you chose the right major! But how did you know it would all work out?”“Before college, my parents encouraged me to explore all my options,” Kate replied.

“They even got me a book that explained what a career in advertising would be like. It was called “Advertising for the Curious” and had chapters by professors from around the world. They described cutting edge research, but in a way that a high school student could understand.”Back at the coffee shop, Tom was taking a break. He pulled out his Kindle and started to read the next chapter in “Advertising for the Curious”.“I think I’ll go to the university tonight to enroll in advertising for my second major,” he told himself.***As you read Tom’s story, he is not alone.

Perhaps your own story is no more different than Tom’s.In fact, a recent research study shows that 80% of freshmen say they are undecided about their major. Most of them will change their minds multiple times even after they declare their major.Even the “decided” students often do not base their decision of major on factual research and self-reflection.

The biggest mistake both the undecided and decided students make is failing to research what’s required of the major, and the profession.How to prepare yourself for career success in Advertising? To help your research, we approached over 16 top professors to offer their powerful perspectives and advice. We asked them to reveal the truth about college majors, PhD/research, scholarship opportunities, and career options.There are many books which claim to help you choose your major.

But this book is different. How?* First, as opposed to “one size fits all” books, this is the first book ever written solely focusing on Advertising.* Second, as opposed to perspective from a single author, this book provides you with multiple perspectives from the top university professors.



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